Jake Nava is an English music video and film director. He has directed some one of world's most famous songs and commercials , including Adele 'Someone Like You' and Beyonce 'Single Ladies'. When researching Jake's videos, I have noticed what type of style he has. His videos seem to be quite dark whether it's narrative, performance or spectacle based, the video seems to have some kind of darkness to it. This can be shown through the camerawork, editing or mise-en-scene. For example in Beyonce's Single Ladies video, Jake has used editing to make the video quite dark by using the black and white effect. A lot of his videos are R&B songs which suggests that he prefers that genre of music. Within each video I have noticed that he likes to have close up on the artists. For example in Adele's video Someone Like You, Jake has focused strongly on Adele. This is because the song itself is very powerful so Jake didn't want to use a lot of mise-en-scene or editing to over power the song and has made the video very simple.
Another video Jake has done is Kanye West's video called Monster which is a spectacle based video. In this video Jake has made Kanye look like a very dominant character in the video. For example in one of the screenshot Kayne is the centre of the screen being grabbed and grasped by females. This portrays Kayne as being very important and suggests to the audience that everyone wants him which shows that Jake is also trying to show Kanye as being the traditional man. In the still he is has no clothes which makes the audience focus on his body, just like how most music videos that Jake has directed do but on female artist's videos like Britney Spears ' My Perogative' which is filmed in black and white and like the Beyonce in the Single Ladies video has very few clothing items on and being seen through the male gaze.
